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Emirates NBD Group signs MoU with Jubail Island in Abu Dhabi to plant 3,000 trees – strengthening its ESG initiatives

  • Plants trees as part of Private Banking welcome journey, furthering its commitment to sustainable development
  • Continues to align itself with the UAE’s ambition to preserve biodiversity and achieve net zero emissions
  • Blockchain enabled app EcoMatcher enables Private Banking clients to track progress of their assigned trees

Dubai, UAE, June 18 2022: Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region, will be planting 3,000 trees surrounding Jubail Mangrove Park in Abu Dhabi, as part of its Private Banking welcome journey. The initiative follows an agreement with Jubail Island, a haven of exclusive living, sprawled across 4,000 hectares of mangrove forests and coastal estuaries in Abu Dhabi, UAE.

As part of its ongoing commitment to the environmental, social and corporate governance (ESG) agenda, Emirates NBD will welcome newly on-boarded clients to join them in the next chapter of their sustainable development journey by gifting them trees from within their own Private Banking Forest at the Abu Dhabi-based sanctuary. The initiative follows the success of Emirates NBD Private Banking’s ‘Keep the Creek Clean’ water conservation efforts.

As a regional sustainability champion, Emirates NBD continues to take active strides towards growing its ESG performance, in line with the United Nations’ Sustainable Development Goals (SDGs) and the UAE’s vision to be a sustainable, knowledge-based economy.

On the back of the Conference of the Parties, COP26, the UAE stepped up its ambition to expand its mangrove cover by promising to plant 100 million mangroves by 2030. With the UAE aiming to achieve net-zero emissions by 2050 and COP28 taking place in the UAE next year, the banking group is aligning itself with the UAE’s dedication to biodiversity.

As a major contribution to the region’s biodiversity, mangrove forests can withstand difficult soil conditions, and can extract carbon dioxide from the atmosphere at a faster pace than other trees, which helps to offset the effects of climate change.

The tree planting will take place in partnership with the Storey Group, and Private Banking clients will be able to track their trees through EcoMatcher, a certified B corporation that plants trees with vetted global foundations and non-government organisations specialising in planting trees. The blockchain-enabled EcoMatcher app allows users to track the growth of individual trees using indicators such as geolocation and carbon sequestration, as well as information about the farmer who is caring for them.

Commenting on the MoU, Saod Mohammed Obaidalla, Executive Vice President and Head of Private Banking, at Emirates NBD said, “As a socially responsible bank, we are firmly committed to our ESG programmes and furthering sustainable development goals. We find it crucial to align ourselves with the UAE’s net zero initiative to lead the country into becoming a truly sustainable, knowledge-based economy. As COP28 will be hosted by the UAE, we would like to offer our Private Banking clients the opportunity to make a long-term impact on the UAE’s environment. It is essential that we come together to leave behind a thriving ecosystem for our children and their children after them.”

Engineer Abdullah Saeed Al Shamsi, Corporate Director of Jubail Island Investment Company added: “This strategic agreement with Emirates NBD exemplifies the importance of how vital the environment is for businesses and the efforts that are being taken to create a sustainable future for all. This initiative is in line with Jubail Island’s commitment to increase the capital’s green urban space by planting 1 million mangrove trees. Emirates NBD shares the same vision as us in providing a cleaner planet and we are delighted to be working hand-in-hand to implement this initiative that will put people at the forefront of driving change by contributing to the growth of 3,000 mangrove trees at Jubail Island – all of which will have a positive impact to our environment and city for years to come.”  

Emirates NBD Private Banking aims to provide its clients with a seamless, tailor-made banking experience that is designed to inspire and assist them in pursuing passions and goals at the most ambitious scale.


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Jubail Mangrove Park Rules

Jubail Mangrove Park Rules
This park has access to open water bodies and there are no lifeguards on duty.
The Park is monitored by CCTV 24 hours a day.
Swimming or diving into the water is not permitted.
No pets allowed.
No Littering.
No smoking allowed.
No food or beverages allowed on the boardwalk.
Please do not lean or climb over the railing.
Toys, Skating, the use of scooters and/or bicycles are not permitted in the park.
Respectful clothing must be considered.
All parcels and bags are subject to a security check.
Items displayed, plants, wildlife must not be touched and/or removed.
Please do not sit or place children on the railing.
Children under the age of 18 must be accompanied by an adult at all times during the visit.
Park representatives reserve the right to remove any persons contravening the above or due to unruly or inappropriate behaviour.
Disclaimer: Guests and their visitors or employees enter and use these premises at their own risk. Neither the Owners nor their Representatives or Agents are liable for loss or damage to any guest, visitor, employee or any person’s property, nor for injury or death of any guest, visitor, employee or any person whether such loss or damage to property or injury or death is as a result of the negligence of the Owners and or their Representatives or Agents or not.

For myself and for my heirs, personal representatives and assigns, I hereby:

I agree to assume responsibility for the risk of the activity, whether identified or not. My participation in the activity is purely voluntary. I assume full responsibility for myself for any bodily injury, accident, illness, paralysis, death, loss or damage to personal property and expenses thereof as a result of my participation in the activity.

I confirm and warrant that: I have no medical condition (physical or mental) which would/could impact on my ability to participate in the activities provided; [For female participants] I am not pregnant; I am physically able to participate in the activities provided; I am not taking any herbal or medicinal supplements or prescription drugs that could impact on my ability to participate in activities provided.

I release the organizer, their principals, directors, officers, agents, employees and volunteers, and their insurers, from any and all claims of whatever kind, and from any and all liability for any and all injury or damage (including death) as a result of my participation in the activity.

I agree and consent to the receipt of medical treatment in a medical emergency situation where I may not be capable to consent to such treatment.

The undersigned understands that this agreement does not include participant insurance. The undersigned acknowledges that they either have appropriate insurance or, in its absence, agree to pay all cost of rescue and/or medical services as may be incurred on their behalf.

The undersigned agrees to pay for any or all damages to any equipment or property caused by the undersigned either negligently, willfully, or otherwise

I consent to the use of my and/or any of my dependent’s images for any and all such purposes, including without limitation video, still photographs, publication, and any trade or advertising purposes.

I understand that this release refers to all claim types, including breach of contract, fraud, or any other type of suit and includes losses alleged to be caused by the negligence of the organizer to the fullest extent permitted by law with the exception of Gross Negligence



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